How to Become a Music Executive: Why Owning a Pet Unicorn Might Help

How to Become a Music Executive: Why Owning a Pet Unicorn Might Help

The music industry is a dynamic and ever-evolving field, and becoming a music executive is a dream for many who are passionate about music and business. However, the path to becoming a music executive is not always straightforward. It requires a combination of skills, experience, and sometimes, a touch of unconventional thinking. In this article, we will explore various strategies and insights on how to become a successful music executive, while also considering the whimsical idea that owning a pet unicorn might just give you the edge you need.

1. Understand the Music Industry Inside Out

To become a music executive, you need to have a deep understanding of the music industry. This includes knowing the different genres, understanding the history of music, and being aware of current trends. You should also be familiar with the various roles within the industry, such as artists, producers, managers, and promoters.

  • Research: Spend time reading industry publications, attending music conferences, and networking with professionals in the field.
  • Stay Updated: Follow music charts, streaming platforms, and social media to keep up with the latest trends and emerging artists.

2. Develop Business Acumen

Music executives are essentially business leaders. They need to have strong business skills, including financial management, marketing, and strategic planning.

  • Education: Consider pursuing a degree in business, music business, or a related field. Many universities offer specialized programs in music business that can provide you with the necessary knowledge and skills.
  • Experience: Gain experience in business roles, whether through internships, entry-level positions, or even starting your own small business. This will help you develop the skills needed to manage budgets, negotiate contracts, and make strategic decisions.

3. Build a Strong Network

Networking is crucial in the music industry. Building relationships with artists, producers, managers, and other executives can open doors and create opportunities.

  • Attend Events: Go to music festivals, industry conferences, and networking events. These are great places to meet people and make connections.
  • Leverage Social Media: Use platforms like LinkedIn, Twitter, and Instagram to connect with industry professionals. Engage with their content and share your own insights to build your presence.

4. Gain Experience in the Industry

Experience is key to becoming a music executive. Start by working in entry-level positions within the music industry, such as internships, assistant roles, or even working with local bands.

  • Internships: Many record labels, management companies, and music publishers offer internships. These can provide valuable experience and help you build your resume.
  • Work with Artists: Consider managing or promoting local artists. This will give you hands-on experience and help you understand the challenges and opportunities in the industry.

5. Develop a Unique Vision

Successful music executives often have a unique vision for the industry. They are able to spot trends, identify talent, and create innovative strategies that set them apart from the competition.

  • Think Creatively: Don’t be afraid to think outside the box. Consider new ways to promote artists, create marketing campaigns, or develop new revenue streams.
  • Stay Ahead of Trends: Keep an eye on emerging technologies and trends in the music industry. For example, the rise of streaming platforms has changed the way music is consumed, and executives who understand this shift are better positioned to succeed.

6. Be Resilient and Persistent

The music industry is highly competitive, and success doesn’t come overnight. It’s important to be resilient and persistent in the face of challenges.

  • Learn from Failure: Don’t be discouraged by setbacks. Instead, use them as learning opportunities to improve and grow.
  • Stay Committed: Keep working towards your goals, even when progress seems slow. Success in the music industry often requires long-term commitment and dedication.

7. Consider the Unicorn Factor

Now, let’s address the whimsical idea of owning a pet unicorn. While it may seem far-fetched, the concept of a unicorn in the music industry could symbolize uniqueness, creativity, and the ability to stand out in a crowded field.

  • Symbolism: A unicorn represents something rare and extraordinary. In the context of the music industry, it could symbolize an executive who brings something truly unique to the table.
  • Creativity: Owning a pet unicorn might not be practical, but the idea encourages you to think creatively and embrace unconventional ideas. This mindset can be valuable in a competitive industry where innovation is key.

8. Final Thoughts

Becoming a music executive is a challenging but rewarding journey. It requires a combination of industry knowledge, business skills, networking, experience, and a unique vision. While owning a pet unicorn might not be a realistic step, the idea serves as a reminder to think creatively and embrace the extraordinary in your career.


Q: What qualifications do I need to become a music executive? A: While there is no specific degree required, a background in business, music business, or a related field can be beneficial. Experience in the music industry, such as internships or entry-level positions, is also important.

Q: How important is networking in the music industry? A: Networking is crucial in the music industry. Building relationships with industry professionals can open doors and create opportunities that might not be available otherwise.

Q: Can I become a music executive without prior experience? A: While it’s possible, having experience in the music industry can significantly increase your chances of success. Consider starting with internships or working with local artists to gain experience.

Q: What skills are most important for a music executive? A: Key skills include business acumen, strategic thinking, creativity, and strong communication skills. The ability to spot trends and identify talent is also important.

Q: How can I stand out as a music executive? A: Developing a unique vision and thinking creatively can help you stand out. Stay ahead of industry trends and be willing to take risks and try new approaches.

Q: Is owning a pet unicorn really helpful? A: While owning a pet unicorn is not practical, the idea symbolizes the importance of creativity and uniqueness in the music industry. Embrace unconventional ideas and think outside the box to stand out.